Selling a Home
There are four main elements to consider when selling a
home: location, condition, pricing and promotion.
Location - Location is a large part of what sells a
home. While you cannot change it, it is
important that every buyer and every
agent with a potential buyer knows the
location of your home and the advantages
that location has as a new place to live.
the Hansons will insure that all the signage,
advertising and marketing emphasizes this
important aspect.
Condition - A first impression is priceless! You want
to be sure that your home has its best “face” forward and is attractive as possible.
Remember your home is being compared
to other homes in the market. From the
exterior landscaping and painting to every
detail of the interior, clean walls, flooring
and woodwork...minimal clutter in closets
and in a room. Storage areas from the
garage to the basement should be neat and
clean. Updates may be necessary. Old
stained carpet or dirty walls scream to
buyers that the home has not been well
maintained. Know that buyers always
imagine that updates and repairs cost far
more than they do.
The Hansons will do an analysis and help you
get the very highest return for any improvements
as well as suggest contractors who can
help you get them done.
Price - The proper price is key to getting your
home sold the fastest for the highest price.
The price of your home is determined by
the market...not the price you paid, not
what you think you should have, not the
down payment you need for the next house
or your retirement nest egg.
The Hansons will present you with a detailed
CMA (Comparative Market Analysis). This
piece of research will show you on a very
objective….not emotional...basis how your
home compares to others that have SOLD
in the market. It doesn’t matter what other
homes are listed for...only what has sold. This
Sold figure also must not be more than 6
months old as markets change.
WHY? The reason only the sold numbers are
important is because that is the number that
an appraiser will use to determine how much
the home is worth to in turn determine the
amount that a lender will advance for a
mortgage. If you price a home too high based
on your analysis….it may not qualify for a
mortgage and then the only buyers who can
pay cash will qualify to buy your home.
It does not matter what the home is assessed
for...that is a number that the government
uses to gather taxes….their assessed value or
fair market value is NOT the same as the
price for which you list the house.
Promotion - The Hansons will show you why their
Sales slogan is: “We put our money where your
House is!”
They will sell your home faster for
more money than most agents…
and the closing of your home is
just the beginning of your relationship with them. They are your Realtors for a Lifetime.
From regular mailings and calendars
to supplying resources for every
real estate need from lending to
updating, plumbing, heating, roofing
and everything in between...the
Hansons are your lifetime resource
for real estate. You will know why
people say: “No one works harder or
smarter than the Hansons.”
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